Key Elements I will be taking from the Matalan Leaflet

Matalan Leaflet

I received a Matalan Christmas leaflet in the post as I am a member; this gave me inspiration on the technique and design of the Tecton update.

Screen Print Workshop

I created a screen print cover for the booklet made within the InDesign workshop. We used the process of a photographic stencil.

InDesign Workshop

Using the software Adobe InDesign, I created a small booklet which included images and short texts about Dudley Zoo’s Tectons, mainly the Bear Ravine.

Print Piece

I wanted this part of the project to have a strong connection to the film element, therefore, in the ‘Adopt a Tecton’ advert I stated the adopter would receive a monthly Tecton update; I will now use this as a starting point.

Photography Workshop

We took photos of our plaster cast on a RAW file and then edited them on Photoshop Bridge.

Displaying the Film

This piece would be displayed on a standard TV in a home setting to reflect being it a TV advert shown in-between programmes.

Save the Tecton's Advert

Transitions

Once I placed the video and sounds in the correct place, I had to then think about transitions to use. The most common transition used is ‘Cross Fade’, they also used this within the WWF adverts. I will used this transition for the majority of my film as it looks professional and flows well, it also it fits in with the clique.

Whereas, when showing the adoption pack, to heighten the tackiness and humour, I have chosen some cheesy flip transitions.

Clip of the Special Adoption Pack

I originally filmed the special adoption pack similar to in the ‘Adopt a Polar Bear’ advert, however as these products where the main parody element and what makes ‘WTF’ look like an actual charity they needed to be focused on more, for example, luxurious presentation and shown individually.

Text Within the Video

I looked into the typeface Future.

Future is a geometric sans-serif typeface designed in 1927 by Paul Renner. It is based on geometric shapes that became representative of visual elements of the Bauhaus design style of 1919–1933.

Lubetkins designs are characterized by clear geometric forms; therefor I chose to use this font to relate.

(Futura, Paul Renner, Creative Pro, Website, Viewed 5/11/2012. http://www.creativepro.com/article/the-bauhaus-designer-paul-renner)

Adobe Premiere Pro.

After gathering footage of the bear ravine, I started to put together my video using Adobe Premiere Pro.

I used a local ‘Brummy’ to record the script as I thought I could create some humour with this. However after reviewing the video the voice did not fit or do the job intended, whereas the idea of recording it with a posh ‘BBC’ accent would make it more successful, as it being so professional and serious when the script has humour.