According to
this theory the media is like s big syringe which injects ideas, attitudes and
beliefs into the audience, who as such a powerless mass have little choice but
to be influenced.
The media
have a huge impact of people’s appearance by playing on their insecurities and
showing them how they should be. Through
magazines and TV shows, the media portrays “the ideal” women, these usually
being skinny, tanned, big boobed, with glamorous volume hair and luscious full
lips; these women are unrealistic, from airbrushing or plastic surgery. What
message is this giving to our young girls today?
In more
recent years it has not only affected woman, but now men are expected to keep
up with the “perfect man” look.
