Campaigning

Below are different campaign groups that I am interested in looking at.

WWF - http://www.wwf.org.uk/ or https://support.wwf.org.uk/adopt-a-polar-bear?gclid=CKeAu_7zhbMCFebLtAodUXQArg&pc=ALD004001  (WWF, Website, Viewed 15/10/2012.) (Adopt a Polar bear, WWF, Website, Viewed 15/10/2012.)

World Wildlife Fund is an international non-governmental organization that works on issues concerning the conservation, research and restoration of the environment.  WWF was founded in 1961.

Green Pease UK - http://www.greenpeace.org.uk/ (Green Pease UK,Website, Viewed 15/10/2012.) 

Green Pease is an independent global campaigning organisation, which aims to protect and conserve the environment and promote peace. The trust was founded in 1982.

PETA UK- http://www.peta.org.uk/ (PETA UK, Websirte, Viewed 15/10/2012.)

The People for the Ethical Treatment of Animals (PETA) foundation is a UK-based charity dedicated to establishing and protecting the rights of all animals. Formed in 1993.

UNICEF- http://www.unicef.org.uk/UNICEFs-Work/What-we-do/Our-campaigns/ (Our Campaigns, UNICEF, Website, Viewed 15/10/2012.)

UNICEF UK is a registered charity raising funds and awareness to support UNICEF's work to protect child rights worldwide. Established in 1956.

Inital Film Idea

From the thought of animal campaigns, I came up with the idea of creating a campaign advert to help save the Tecton Buildings, using a similar style to which the WWF use.  

However the video I will create will have subtle humour as it being a parody, but will still have the underlining serious element.

But first I will look into other types of campaign groups and their style of advertising.

In the News

Dudley zoo: save the Tectons
The Thirties building of Dudley Zoo are suddenly attracting attention- beacuse they have been listed as endangered in the World Monument Fund.

Article from The Telegraph.

(The Telegraph, Website, Viewed 10/10/2012. http://www.telegraph.co.uk/travel/columnists/sophie-campbell/6554794/Dudley-Zoo-Save-the-Tectons-architecture.html)

Worldwide plea over Dudley Zoo buildings
Dudley castle was founded shortly after Norman Conquest of 1066, and was mentioned in the Domesday Book, yet it is the Tecton modernist architecture of the surrounding zoo that preservation groups are trying to save.

Article from BBC

(BBC,Website, Viewed 10/10/2012. http://www.bbc.co.uk/birmingham/content/articles/2009/10/07/_feature.shtml

Article from BBC )

  

From looking at these articles in the news, the words used (highlighted in red) reminded me of the endangered animal campaigns that are constantly advertised on T.V, for example the WWF adopt a snow leopard commercial.

Adobe Premiere Pro Workshop

within this workshop i began to make the 1min practice video.

 

First Visit to the Zoo

To get more research into the Tecton architecture, I visited Dudley Zoo. The main focus was on the bear ravine which is currently unused and in a bad state due to being negated.

Also this was a chance to practice using video. From the footage I gathered I used Adobe Premiere to edit and create a 1min practice film.

Dudley Zoo Tectons

Below are some facts about Dudley Zoo and their Tecton enclosures:

·         Dudley Zoo first opened on May 18, 1937.

·         A reported 250,000 people attempted to visit the day it opened.

·          The preservation group The World Monuments Fund (WMF) has declared Dudley Zoos architecture an endangered heritage site.

·         The Zoo’s 12 animal display houses were the largest collection of Tecton buildings in the world.

·         Structures include: Tropical Birdhouse, Bear Ravine, Polar Bear Complex, Kiosks 1 and 2, Sealion Pool, Moat Cafe, Safari Cafe, Reptiliary, Elephant House, Zoo Entrance and Queen Mary Restaurant.

·         The Designs was structurally daring and made use of a new material, pre-stressed concrete. Reinforced with steel rods inserted under tensions, the concrete could be bent into curves and forms impossible to achieve with other materials.

·         Lines were kept simple, and standardised free-curved forms were used.

·         The Tectons show imaginative use of the land and provide a unique development that complements the natural contours and quarried areas of the site.

(Tectons,Dudley Zoo, Website, Viewed 2/10/2012.http://www.dudleyzoo.org.uk/around-dzg/tectons)

(BBC,Website, Viewed 10/10/2012. http://www.bbc.co.uk/birmingham/content/articles/2009/10/07/_feature.shtml

Article from BBC )

Tectons

Russian-born Berthold Lubetkin (1901-1990) was one of the European émigrés who championed modernism in mid-20th century Britain and whose built projects include the Highpoint housing complex, London Zoo penguin pool and Finsbury Health Centre.

Lubetkin joined forces with a group of these young architects including Skinner and Lasdun, with Godfrey Samuel and Lindsay Drake, to form a group named Tecton. The first Tecton commission was a Gorilla House at London Zoo in Regent’s Park.

(Design Museum, Website, Viewed 02/10/2012- http://designmuseum.org/design/berthold-lubetkin)