Research Workshop

We took a visit to Dudley Archives and was shown different ways to research into past documents about Dudley Zoo and Tectons, such as newspapers, books and architectural drawings.

Special Adoption Pack

Within the adoption pack I will create a certificate, photos and a soft toy for the bear ravine Tecton.
 

Special adoption pack Certificate

I used Adobe Photoshop to create the certificate.

 

Special adoption pack Photos

I have included a picture of Lunetkin himself, a photo of the bear ravine in the 1930s and the architectural drawing of the enclosure. Along with some photos of the structure today, which I took on my visit.

 

Special adoption pack soft toy

Within the WWF adoption pack they give away a soft toy of the animal. As I thought creating a building as a soft toy was going to be hard, I chose to just create a soft toy pillow with an image of Lunetkin on, even though it will took quite tacky and a random gift to receive, this is where the humour will come from.

I created the soft toy using plain cream material, polystyrene balls and photo transfer paper.

 

Logo

I wanted to keep the logo simple, and similar to the WWF logo. I used semi circles to resemble the curvatures of Lubetkins style.

From adapting the WWF name, I called this campaign World Tecton Fund (WTF), but this also has humour in itself being the txt talk of ‘What the fuck’, this fits greatly to trying to create a parody.

 

My Story Board

Using some still images I took when I first visited the zoo, I will create a story board for my video.

I have used the same music used in the WWF advert, as I feel it is a strong piece that creates the emotion of pity and sympathy which is what I want the audience to feel  toward the Tecton buildings.

Dogs Trust Advert

In the advert they portray the dogs as if they are humans, like talking in 1^st person. I feel using this technique connects the audience more and creates humour. Therefor I want to give the Tectons some human characteristics, for example a name “Ben”.

Adopt a Polar Bear Breakdown

To aid me with the breakdown of the WWF advert and with my filming, I used the website ‘Media know All’ to get a knowledge of the different camera angles and movements.

(Camera Angles, Media Know All, Website, Viewed 16/10/2012. http://www.mediaknowall.com/camangles.html)

WWF Adopt a Polar Bear

I feel the style of this advert is best suited to parody, as it has already got the elements set to create humour which I will play on e.g. special adoption pack.

I will deconstruct this video to get knowledge of everything included e.g. type of shots, transitions, timings and audio.